IT'S OFFICIAL: Saitama MAJOR partner of Khabib's EAGLE FIGHT CLUB!
A multi-year deal sees Saitama front and center of EFC bouts
IT’S OFFICIAL: Saitama is now officially one of the major sponsors of Khabib Nurmagomedov’s Eagle Fight Club. Saitama will feature in the octagon, fighter clothing, FLX Cast app and more. Creating more impressive exposure, similar to Crypto.com’s deal with the UFC, Saitama will be an official leader partner in a multi-year contract with the EFC.
Saitama has expanded more within the fields of combinative sports, some wondering what it’s all about. The answer is simple, combat sport events can attract the most viewers for a single 20 minute fight that any sport or even e-sport can. Think of the Conor McGregor vs. Khabib Numagomedov fight and the tension within the press conference with millions watching, or the upcoming, undefeated streaks Khabib created where everyone tuned in with each fight to see who Khabib is. Fighting is a classic that never loses popularity. These elite athletes maybe bout 1-3 times a year, and when someone like Khabib did, everyone knew to tune in.
Saitama’s marketing team saw enormous potential in exactly this, so having our logo on the EFC octogon and the FLX app is groundbreaking.
Who is Khabib?
Khabib Nurmagomedov is perhaps one of the greatest fighters of all time. He is one of the few in combat sport history that holds an undefeated and undisputed record at 29 wins and zero loses.
After solidifying himself as an all-time great UFC legend, Khabib explored his business interests and bought Gorilla Fighting Championship for $1M. In 2020, renaming it to Eagle Fight Club, he has built it to a multi-million dollar company and growing rapidly, right behind the UFC.
Eagle Fight Club
EFC is based in Miami, Florida. It has in just over a year or so, amassed an impressive 500,000 instagram followers followed by celebrities like Dana White and Joe Rogan. Khabib’s own personal social media accounts feature EFC fights weekly, with his Twitter followers at just under 2 million and his instagram followers at 33 million.
Dana White (The UFC founder) is also a close friend and attends some of the EFC fights with Khabib, making the marketing opportunities endless.
EFC is growing rapidly, alongside side EFC will be Saitama who is in similar shoes, but for cryptocurrency. This opportunity is fantastic as EFC is gaining more and more eyes around the world and is used as a basis for fighters to transition into the UFC later on.
As UFC has a tight grip on the western market, actually, Khabib’s image and name is widely known outside the United States. Countries like Russia, Pakistan, India, China and regions within central Asia such as Kazakhstan eastern Europe all have huge cult-like followings for Khabib, which he has leveraged to give those people the opportunity to rise up the ranks in EFC and fight in the UFC later on.
Behind the scenes
Without a doubt, we have to thank Aaron, @ElonMansur for his incredible partnership deals from 2022. We thought that Islam Makhachev’s partnership with Saitama was already incredible enough, but his recent work with Khabib and EFC is even more amazing. And he has more things planned with a lot of high level he people he has been in talks with. Remember, it’s all about who you know in order to be a successful negotiator and marketer.
Where can I watch EFC?
You can catch Eagle Fight Club fights almost weekly (see their social media) on FLX Cast either live or downloaded, free. The app can be found on the Apple Store or on Android’s Google Play store.
